Tag Archives: Punctuality

IST (India Standard Time) & Gen Next

‘On time is a wonderful thing’ . I remember one of the leading Indian domestic airlines blasting their ad campaign few months ago with this as the main feature of their airlines. Alas we Indians seldom appreciate this  ‘On Time’ concept. Not being On time, is so culturally set in our body clocks that no amount of attempts to reset our body clocks  may alter our being  on time priorities.

Generations after generations of Indian children have been demonstrated that not being on time is just who we are as a nation.   Even auspicious moments like weddings are manipulated by dutiful pundits only to suit their own pockets. Actually not being on time is rarely considered a vice.

With such low regard to the ‘Time Axis’ in our lives, aren’t we conditioning the next  generation to disregard the time axis altogether. Anyway with the technological and societal changes our time lines are as it is getting crunched and jumbled up.

In my opinion when children are young their relationship with time is not truly corrupted. For them a school friends birthday party at 7 pm is sacrosanct. Being on time for the new animated movie and having popcorn on time is high on their agenda. If you have promised them, that you will play a board game at home or take them to the park at 6 pm, then their agile brains do trigger an alarm periodically, nagging you to deliver your promise.

How about next time we have to go for a wedding, a birthday, a movie or even being punctual while leaving for office daily we reset our IST body clocks to be on time. When someone invites us for a party at 7pm, we take the bold step to be on time and yet not be embarrassed.  May be that’s when the collective IST timers for the Gen Next gets reset and syncs with the actual IST time !

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