Not sure how many of you have noticed the ongoing “No Shave, No Lipstick” movement in the media. Well it’s actually a daring ad campaign smartly tagged as ‘Movement’ for the new Gillette shaving blades.
Well, to decode the ‘Movement’ as stated in the advertorial, it’s all about how women consider men to be undesirable, uncool and as per some extreme comments less trustworthy, if they are with a stubble!
And all this research by AC Nielsen with a record-breaking massive sample set of 150 women in few metros! That’s it..well that’s why it’s called a Sample set.
This is a dreadful statistics for all the Lipstick companies. Behind every unshaven man, there will the one or may be many (could vary in some case I believe) women; who are committed not to use their most preferred weapon from their vanity box, the Lipstick.
Thank god that I am married by now. So no imminent threat with my weekend stubble. But yes, for all the bachelor men out there, you better take this seriously.
Looking forward to some FB posts as follows.
Chulbul Pandey added an update to March 25, 2012 on his timeline – Clean shaven today
Shiela Chulbul Pandey, let’s go for a coffee today. What say ?